Design meets digital: The new generation of machines from HOMAG
At HOLZ-HANDWERK, HOMAG is giving the digital future an identity. In line with the motto "design meets digital," all HOMAG machines are now even more intuitive to use and feature modern and unique designs.
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![Design meets digital: The new generation of machines from HOMAG]()
Design meets digital: The new generation of machines from HOMAG -
![Cutting forward: The new SAWTEQ S-300]()
Cutting forward: The new SAWTEQ S-300 -
![Progress begins with design: Intuitive user guidance thanks to a clear machine design and visual accents on the machine.]()
Progress begins with design: Intuitive user guidance thanks to a clear machine design and visual accents on the machine. -
![Customer-friendly machine designations: the function of the machine can easily be determined from its name]()
Customer-friendly machine designations: the function of the machine can easily be determined from its name -
![All HOMAG edge banding machines will be displayed in Hall 10.0 with a new, modern machine design and a new name: EDGETEQ.]()
All HOMAG edge banding machines will be displayed in Hall 10.0 with a new, modern machine design and a new name: EDGETEQ. -
![1 workshop, 3 cells, 1000 possibilities: The first "autonomous cell" in the woodworking industry]()
1 workshop, 3 cells, 1000 possibilities: The first "autonomous cell" in the woodworking industry
The machines and plants can now also be networked easily and quickly using the tapio ecosystem. The user decides for themselves if and when this function will be used. Through the advanced, function-oriented design, machine operation becomes a unique experience and the company's innovative capabilities which are unleashed by the machine become even more apparent. For the user, this makes a clear statement to their end customers — not to mention to their competitors.
New product names: simple and easy-to-understand
In addition to the new design of HOMAG machines, the product names have also been more clearly structured for the customer: The new designations are easy to understand, consistent and traceable. From now on, the name of each machine clearly states its function. For example, visitors to HOLZ-HANDWERK will find HOMAG edge banding machines under the name EDGETEQ, and machines from the saw technology range now all carry the name SAWTEQ. This means that it is much easier for customers and prospective customers to navigate around the world of HOMAG products.
HOMAG strikes a new path for its customers
In the spring of 2017, the HOMAG Group combined almost all of its existing brands under the single HOMAG name. The primary aim was to make collaboration with customers even more straightforward and efficient. This focused orientation gave rise to the new slogan "YOUR SOLUTION," meaning that the customer and their personal solution is at the heart of everything our employees do.
HOMAG is now taking the next step with its overhauled, group-wide brand identity. To organize the Group's broad product range as clearly as possible for customers all around the world, at HOLZ-HANDWERK HOMAG will present a new, modern machine design across all products as well as new, consistent and coordinated product names. This will allow HOMAG customers to find what they are looking for quickly and easily.
Naturally, there has been no change in the high processing quality which users expect from the products — however, the machines are complemented by a modern design and a new, innovative operating structure for a very special user experience.