German Brand Award 2023: HOMAG Group wins awards
For its marketing campaign for the launch of the new CNC processing center DRILLTEQ V-310 - "The Raumwunder", the HOMAG Group received two awards at the German Brand Award 2023.
In the categories "Brand Strategy of the Year" and "Brand Design - Product Brand", the HOMAG Group was able to convince the jury with its campaign and was honored with the "Special Mention" and "Winner" awards.
With an innovative multi-stage launch, HOMAG reached its own global sales network as well as international customers.
As part of the marketing campaign, established media such as brochures, films, photos, ads, landing page were combined with rather new media such as 3D animations, augmented reality features and an extensive social media presence. Timing and frequency here were explicitly coordinated.
The highlight was the online live presentation of the machine for customers and the sales network. Produced in a professional studio, the film format with moderation and interactive content was broadcast worldwide.
The German Brand Award understands and honors brands holistically, discovers and presents unique trends, and advances not only the winners, but the entire brand industry. The German Design Council and the German Brand Institute thus honor successful brands, consistent brand management and sustainable brand communication. The German Design Council is one of the world's leading competence centers for communication and knowledge transfer in the field of design, brand and innovation.